{"id":891,"date":"2020-05-06T08:20:00","date_gmt":"2020-05-06T06:20:00","guid":{"rendered":"https:\/\/www.clearorg.eu\/?p=891"},"modified":"2021-04-27T16:53:54","modified_gmt":"2021-04-27T14:53:54","slug":"organic-or-natural-cosmetics","status":"publish","type":"post","link":"https:\/\/clearorg.eu\/en\/organic-or-natural-cosmetics\/","title":{"rendered":"Organic or Natural cosmetics"},"content":{"rendered":"

Due to increased awareness of environmental protection and an increased consumer desire to have a healthier lifestyle, the organic<\/strong> trend has emerged in all sectors and especially in the cosmetics sector with an explosion in the marketing of organic cosmetics in the 2000s.<\/p>\n

What does “organic” mean?<\/h4>\n

From the 1950s to the 1970s, an organic product was a product containing human origin ingredients (placenta or amniotic liquid), or animal origin such as serum or hormones.<\/p>\n

Today, the term \u00ab\u00a0organic\u00a0\u00bb refers, in a simplified way, to a natural element derived from organic farming<\/strong>. So, water and minerals are not considered organic.<\/p>\n

Falsely common belief<\/h4>\n

For the consumer, an organic cosmetic product would ideally be a product composed of 100% natural and organic ingredients with an environmentally friendly packaging, i.e. recyclable, compostable, etc.<\/p>\n

Thus, synthetic ingredients or some unfairly pointed ingredients, would be excluded from the composition of these products.<\/p>\n

However, a cosmetic product claimed as \u00ab\u00a0organic<\/strong>\u00a0\u00bb must be composed of 95% of natural ingredients and 20% organic ingredients (10% for rinsed off products) on the total product (taking into account the water and mineral content).<\/p>\n

Thus an organic cosmetic can not have more than 5% synthetic ingredients<\/strong> in its formulation, but may contain any.<\/p>\n

On the other hand, a natural<\/strong> cosmetic product can be composed of many natural ingredients and other substances banned in organic cosmetics such as silicones<\/strong> or some preservatives<\/strong> and does not guarantee the absence of any pesticide or GMO.<\/p>\n

Different kinds of certifications – standards<\/h4>\n

There are several certifications<\/strong> and standards<\/strong> with specific specifications to ensure that a cosmetic product is organic or natural.<\/p>\n

The best known is ECOCERT COSMOS ORGANIC<\/strong>. It allows the marketing of organic<\/strong> or natural<\/strong> products. This certification is done according to the international COSMOS standard or the Ecocert private repository.<\/p>\n

The other standard is ISO 16128<\/strong>, which came into effect in 2017. This standard has facilitated the claim of natural<\/strong> on a product, because according to this standard, an ingredient is considered natural derivative as long as it contains more than 50% natural materials. In addition, there is no blacklist of ingredients under this standard, so ingredients that are unfairly pointed at can be used.<\/p>\n

So be careful…<\/h4>\n

\u2026 because even if it is more easily attracted to a certified product, if the consumer has the choice between a “classic” cosmetic product and a cosmetic product claiming a percentage of natural ingredients, he would choose the latter more easily because for the natural<\/strong> consumer means total safety<\/strong>.<\/p>\n

\u2026 because this growing interest in organic products, especially organic cosmetics, has led some brands to make greenwashing<\/strong> by communicating to the public about their products with a misleading ecological argument. Moreover, a 2019 investigation by the French DGCCRF (specifically targeting the “natural” and “organic” cosmetics sector) shows that there are insufficiently justified claims, a lack of traceability of certain products and the presence of banned substances or allergens not mentioned in the ingredient list.<\/p>\n

\u2026 because the conditions imposed by the various organic and\/or natural certifications and standards<\/strong> must be respected in order to better educate consumers in search of an organic or natural cosmetic product and to meet their expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"

Due to increased awareness of environmental protection and an increased consumer desire to [\u2026]<\/span><\/p>\n","protected":false},"author":11,"featured_media":917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/posts\/891"}],"collection":[{"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/comments?post=891"}],"version-history":[{"count":4,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/posts\/891\/revisions"}],"predecessor-version":[{"id":1396,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/posts\/891\/revisions\/1396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/media\/917"}],"wp:attachment":[{"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/media?parent=891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/categories?post=891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clearorg.eu\/en\/wp-json\/wp\/v2\/tags?post=891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}