Managing a project aimed at launching a cosmetics line is a journey which presents you with more unknowns than certainties :
“During my 20 years of experience this field, I’ve met a variety of brilliant creators, and passionate yet ineffectual scientists when it comes facing legal realities,” says Jean-Louis Fiacre.
ADVICE AND STRATEGY
Each year, thousands of cosmetic brands are created worldwide. The success of a cosmetic brand relies on a complex alchemy: from the basic principles found in every industry, it must provoke desire, captivate, speak to its target audience, and intrigue. Additionally, it faces the challenges of a health product: it must promise and deliver safety and efficacy. It needs to reassure a highly informed, targeted, and sometimes worried consumer.
We focus on : cosmetovigilance, innovation, patent creativity, merchandising, distribution, communication, and storytelling, but also reliable production, and since a brand is not established overnight: anticipation and regulatory monitoring.
Whether you’re the owner of a luxury brand, the designer of a clothing line, the inventor of a process or a distributor, once your project is in cosmetics, regulation will immediately impact your decisions, technical decisions and markets. …
In most countries of the world, the cosmetics industry consults the relevant health ministry, which governs the rules locally to safeguard consumer health.
Your strategy will go through:
Suppliers of ingredients and components
Manufacturers who will have to adapt to your projects (in terms of volume and technicality)
Labs to test and confirm of your ideas.
But also:
Appropriate distributors (Web, Selectif or a specialist organic store etc.)
Designers and storytelling specialists to project your image.
Property law specialists to protect your brands and your online exclusivity
International lawyers locally established.
CLEAR is a member of professional cosmetics unions like the FEBEA in France or PCPC in the USA.
CLEAR gives you a strong network which has been strengthened and checked over the years, according to the skills and specificities that we’ve been able to observe. notamment dans le respect des normes telles que l’iso 22716.
CLEAR, as a third party, operates under a strict confidentiality agreement. This is the fundamental basis of sustainable and effective collaboration.
CLEAR works and always acts in the interest of its customers, with the same intention as if it
